ON PAGE SEO SERVICES
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We optimize each webpage with precise technical SEO tactics to help your content outshine the competition. Our strategy includes creating fully optimized content with the right LSI (latent semantic indexing) and entity keywords in your text, headers (H1 to H6), image alt text, and more.
We analyze your on-site factors and compare them to your competitors, ensuring you surpass them for your target keywords.
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TABLE OF CONTENTS
- On Page SEO Pricing
- The Ultimate On Page & On Site SEO Checklist
- The Basics of On-Page SEO
- On-Page SEO is Iterative
- Proper Indexation
- robots.txt
- URL Structure
- Sitemap Provision
- Page Content Loading & Site Speed
- Microformatting, Structured Data & Schema Markup
- Google Analytics and Google Search Console
- Optimizing Individual Pages
- On Page SEO Titles and Meta Descriptions
- Keyword Density (Target, Entity and LSI Keywords)
- On Page SEO Content
- A Note on Duplicate Content
- Images
- Internal Links and External Links
- Mobile Optimization
- Uptime and 404 Errors
- Site Speed
- Site Security
- A Note on CMSs
- Your Ultimate On Page SEO Checklist
- Frequently Asked Questions
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250
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90+ tuning score
On-page audit
Multiple updates
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225
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90+ tuning score
On-page audit
Multiple updates
Excludes content
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51-100 pages
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200
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90+ tuning score
On-page audit
Multiple updates
Excludes content
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The Optimum On-Page and On-Site SEO Checklist
SEO has two main groups:
Off-page SEO (usually involving link building)
On-page SEO.
There are numerous factors to consider, but we’ve highlighted the most essential 200 Google ranking factors in a previous post.
Our SEO audit service gives a detailed on-page SEO checklist, covering the top 200 factors for ranking your page for a specific keyword & offering feedback on why your site may not be ranking as well as your competitors.
THE BASICS OF ON-PAGE SEO
On-page SEO includes all the strategies, techniques, and structures crucial for your website and individual landing pages. On-page SEO relates to features such as backlinks, social page responses, and guest postings. This guide will concentrate on on page SEO because you possess more control over the practice
This guide will help you address the primary constituents that might be preventing your webpage from ranking higher in search engine results pages (SERPs).
ON-PAGE SEO IS ITERATIVE
On-page SEO involves several tactics, some requiring a one-time setup & others requiring ongoing attention. Some of these strategies can be architectural meaning they can alter the design and the format of your site and others can be appraisal which specifically means that they look at components of your website. This guide breaks down these tactics into three main elements:
- Page Indexation
The key goal is to guarantee its possibility for indexing by Google. To make sure that Google and any other search engines can visit your site and index the pages you want, simply type your URL in the search bar.
- Page Categorization
When you submit your site to Google, Google itself needs to correctly parse it. In this case, it entails adopting the correct page titles, descriptions, and the content written in the body of the web page to guide Google in arranging your site to fit well with the relevant searches.
- Page Functionality
The operational mechanisms, appearance, and usability of the specified site are all significant. To be listed on Google, it’s favorable to have sites that are well-performing ones therefore your website must be in one of its best conditions.
PROPER INDEXATION
Consider the possibility of Google as the vast Library from which people are searching for books on different themes. To be seen, prove you are there, just like making sure I have a book on the shelf so someone can find it, Google indexing social work websites similarly is important if the webpage is to appear in search results.
We’ve compiled a detailed guide on achieving Google indexation, but remember, being indexed and ranking well are distinct goals. Websites that effectively match search intent often perform better for their targeted keywords.
Making Sure Crawlers Can Access Your Site
Your first task in improving on-page SEO is to ensure Google’s web crawlers can access your website. These bots operate as scouting agents for Google and must have a clear path to index your site properly. Possible problems include the following:
- Server-side errors preventing the bots from reaching your site.
- Site downtime or general inaccessibility.
- Incorrectly configured robots.txt files blocking crawlers.
There exist several web crawlers; some of them are Google’s Bing and Apple’s.
ROBOTS.TXT
Your robots.txt acts as a directive manual for the search engine bot, guiding it to which web pages to crawl and which to ignore. By default, web crawlers index your entire site, but there may be pages you don’t want indexed, such as those with duplicate content. Before accessing your site, bots check the robots.txt file at www.yoursite.com/robots.txt, where you can set user-agent and disallow tags for specific pages.
You can exclude specific bots or set rules for all bots using the user-agent specification. The disallow feature allows you to block pages from being indexed. Generally, this is necessary only for resolving canonical issues or preventing certain pages from conflicting with your primary on-page SEO objectives. When in doubt, Google includes a free tester to test your robots.txt file for errors.
URL STRUCTURE
Your URL structure can have massive on-page SEO potential that can determine how your site is viewed and evaluated by search engines. Google prefers simple URLs, preferably easy to read, with the potential to help users understand what a page is about.
Do not consider dynamic URLs: these may confuse Google’s index, do them harm—and indicate deceptive practices.
Avoid special characters or long numbers in order, like “&$%^*” or “321987662090.”
Use a “breadcrumbs” trail to show the location of each page within subpages and categories, e.g., Domain.com/first-category/secondary-category/final-page.
Separate words with dashes “-” rather than underscores “_”.
Keep URLs as concise as possible.
Include clear, descriptive text at the end of each URL, preferably with target keywords.
A good URL structure is static, and concise, offers a breadcrumbs trail for easy navigation, and accurately describes the content with relevant keywords that match search intent. For example, you should avoid URLs such as https://seo.co/7-features-you-will-need-succeed-using-images-seo/ but use simple ones like https://seo.co/images/.
This means that your URLs will work to support—instead of hurt—your on-page SEO efforts if you follow these best practices.
SITEMAP PROVISION
There are two kinds of sitemaps you should have for your website, each plays an essential role in SEO. An HTML sitemap serves both user and search engine navigation. It is usually put in the footer of your website. Therefore, it is super important that every page on your site links to that sitemap. It confirms straightforward navigability for visitors and effective crawling for search engines.
On the other hand, XML sitemaps are more technical and are directly uploaded to Google via Google Search Console. You can do this by navigating to the “Sitemaps” section and clicking on “add/test sitemap” in the top-right corner.
Google will provide feedback if there are any issues with your sitemap. For guidance on creating XML sitemaps, Sitemaps.org offers detailed examples and explanations.
Remember that your site is dynamic. Pages are added, removed, or changed all the time. This makes it essential to keep the HTML and XML sitemaps current with those changes. If you need assistance, tools like Screaming Frog, a popular site crawler, can help manage URLs effectively, especially for sites with up to 500 URLs, as it’s free to use.
PAGE CONTENT LOADING & SITE SPEED
Is your website loading properly on all devices and internet speeds? Your content must load directly from HTML without errors, even if you use AJAX or iFrames. Google prioritizes delivering actual content to users, not empty spaces. Even if site speed didn’t affect search engine rankings, it’s vital for a good user experience that matches search intent.
MICRO FORMATTING, STRUCTURED DATA & SCHEMA MARKUP
Ever noticed Google’s “rich answers” that stand out in search results? These are part of Google’s Knowledge Graph, which pulls information from various websites.
To have your content featured prominently, webmasters can use structured data like microformatting. This coding format helps Google understand and categorize information on your site, like events, people, reviews, and more.
Schema.org provides detailed guidance on implementing structured data, increasing your chances of appearing in featured snippets.
GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE
While not directly impacting search rankings, signing up for Google Analytics and Google Search Console is essential. Google Analytics tracks site performance and user behavior, requiring a tracking script on your site.
Google Search Console verifies ownership and helps manage SEO aspects like crawling, sitemaps, duplicate content, and metadata. These tools provide valuable insights to improve your site’s performance and responsiveness.
OPTIMIZING INDIVIDUAL PAGES
Let's focus on improving each page of your website for better search engine performance. Once your site is properly indexed, optimizing individual pages becomes crucial. Each page must incorporate specific changes to enhance its visibility and appeal.
ON PAGE SEO TITLES AND META DESCRIPTIONS
Page titles and meta descriptions are essential elements. They serve two primary purposes in SEO:
- Communicate Content Relevance: Your page title (title tag) like “Why dogs bark at cars” informs Google about your content. This helps Google feature your page when users search for related topics.
- User Engagement: Titles and descriptions are users’ first impressions in search results. They should be compelling and concise to encourage clicks.
For effective optimization:
- Unique: Avoid duplicating titles or descriptions. Use Google Search Console to identify duplicates.
- Concise: Keep them brief and to the point.
- Descriptive: Accurately describe your content using relevant keywords naturally.
- Branded: Include your brand name towards the end of titles in the format “Primary keyword phrase and page title | Brand name”.
- Compelling: Aim to align with user search intent to increase engagement.
Differences Between Titles and Meta Descriptions:
- Importance: Titles are more critical for both users and search engines.
- Length: Titles have a 75-character limit, while descriptions can go up to 160 characters.
Structured data can end up in the knowledge graph, as featured snippets or even in the coveted position zero in search.
Header Tags and SEO
Header tags (H1, H2, etc.) outline your content’s structure like a table of contents. They should include relevant keywords and metadata. Search engines prioritize headers over standard text.
Keyword Density (Exact Match, Partial Match, Entity, LSI Keywords)
Keywords play a crucial role in on-page SEO:
- Exact Match: Aim for 7-12% density but avoid keyword stuffing.
- Entity and LSI Keywords: Target 3-7% density.
- Ensure keywords are integrated – naturally across bold, italicized, and header tags.
Maintaining optimal keyword density without overdoing it enhances your page’s SEO performance. If you’re unsure about your page’s SEO status, consider an on-page SEO audit for a comprehensive analysis.
URL STRUCTURES
We've already discussed what makes a good URL (in the Indexation section earlier), so I won't repeat that here. It's important, though, to ensure each page has a well-formatted URL for on-page SEO, preferably under 90 characters. Keep this in mind when adding new pages.
ON PAGE SEO CONTENT
Your on-page content communicates a lot to Google about your page. While it often serves as supplementary information to titles, descriptions, and headers (covered in the previous sections), don’t underestimate the importance of on-page SEO content for any page on your site. Aim for at least 100 words of descriptive content. If you can’t provide that, perhaps reconsider having that page at all. Here’s why content matters:
- It demonstrates your commitment to your audience. Google prioritizes pages with sufficient content because it ensures users find what they need.
- Regular blogging allows you to highlight more keywords. Besides those in your title, description, and headers, use variations and synonyms naturally to benefit from semantic search trends. Avoid over-optimization; use terms organically.
- Quality content earns you links. Inbound links enhance authority, but external sites link to you only if your content adds value.
Numerous factors define “quality” content—too many to list comprehensively here—but these fundamentals will set you on the right path.
Structured data can end up in the knowledge graph, as featured snippets or even in the coveted position zero in search.
A NOTE ON DUPLICATE CONTENT
All content on your site should be unique, not duplicated elsewhere on your site or flagged by Copyscape as duplicate. Be cautious of alternative URL forms (e.g., https:// vs. https://) as they can lead Google to index a page twice, registering it as duplicate content—a situation you want to avoid.
To address this, use Google Search Console under Search Appearance > HTML Improvements to identify duplicate content instances. You can then resolve this issue by either blocking one instance using your robots.txt file or setting up 301 redirects to properly consolidate your links.
IMAGES
Incorporating images strategically on your site is beneficial. Alongside high-quality written content, images signal to Google that your site is authoritative and focused on delivering valuable content to users. However, don’t overdo it. Here’s how images enhance search visibility:
- Contextual relevance: Descriptive titles, like “example of poison dart frog in Amazon rainforest” alongside relevant articles, clarify content for Google.
- Image search potential: Properly described images can appear in image searches, expanding your site’s visibility.
Optimize images by:
- Titles: Ensure they are relevant to both the image and its context.
- Alt tags: Use them to provide accurate descriptions of your image content.
For instance, a picture of the Washington Monument could be titled “This Washington Monument photo illustrates image SEO optimization,” with alt text like “Washington Monument against the sky.” Avoid keyword stuffing in titles and alt tags.
Ensure your image practices align with general best practices for page titles and descriptions—be unique, concise, descriptive, and compelling.
Also, optimize images by choosing proper formats (.jpg and .gif are popular) and optimizing file sizes for faster site loading.
INTERNAL LINKS AND EXTERNAL LINKS
Include links in your on-page SEO content, both internal and external. Internal links help users navigate your site efficiently and improve its structure, which Google appreciates. Aim to keep any page within four clicks of another at all times.
External links validate your content by referencing authoritative external sources. Ensure your anchor text is accurate and descriptive, avoiding generic names or keyword stuffing.
SITE PERFORMANCE
The way the site performs is an on-page SEO factor, this determines how the specific pages in your site will rank in the various search engines. These are normally subsidiary to things like your SEO site structure and on-page content but can be influential when it comes to the final ranks.
MOBILE OPTIMIZATION
Mobile optimization isn’t optional. For the first time, the mobile traffic surpassed that of the desktop last year and to date, it has not come to a stop yet.
Not that Google needed any more reason to do so, the latter rolled out the concept of ‘Mobilegeddon’, which rewards every site that is built to be mobile friendly and penalizes those which don’t.
Mobile SEO means your site:
- Can be launched very quickly and does not take up much space in the browsers of portable devices.
- Provides an interface design that does not need users to zoom in and out, rather it is “thumb friendly”.
- Enables reading the text without zooming it in to achieve proper legibility.
- Has all its images and videos embedded to be viewed on a mobile device.
- Has button and form fields that are friendly to mobile devices.
That is possible in several ways, but one of the most effective and used methods is a responsive design. Responsive design responds to the device accessing the site in the sense that the site adjusts to the device on its own. A good example is CNN’s mobile SEO on the page:
Look how the content is the same, but ‘layered/positioned’ on the mobile version to be convenient for mobile users.
If you are not sure about the fact whether your site falls into the category of a ‘mobile-friendly’ site or not, Google provides a tool by which you can ascertain this information and that is free of cost.
UPTIME AND 404 ERRORS
Notably, your site should be up most of the time. If it is active and experiences any form of a problem such as server difficulties or a break for updating, you should know about it and work to get it back up. One would expect this to be obvious. 404 errors fit a little more loosely; these are created when one of your pages is no longer accessible (now, typically because you’ve removed it, renamed it, or relocated it).
404 portals are not a rank referenced directly; however, they may lead to some user experience troubles, for instance, when the user follows a link or views an indexed page only to get a 404 error link and leave forever. There are two easiest ways to “fix” a 404 error, and both are welcomed by Google:
Restore the page. Give the naming convention proper names and addresses, or move the page back to where it belongs.
Create a 301 redirect. Lead clients to the updated version of the page or a similar one that has been developed.
SITE SPEED
Site speed is critical. Nothing frustrates a user more than when a site takes ages to load and so, the quicker your site is regardless of the ranking you give it, the better your brand reputation. There are several different ways to speed up the performance of your website, including:
- Use fewer images or compress the size of the images you intend to use in the project.
- Eliminating all those plugins or add-ons which are not required at all.
- Using caching plugin.
- Enabling compression.
- Erasing previous versions of the content with the help of ctrl + z or through the ‘undo manager’ in the ‘File’, ‘history’, and ‘clear history’ sections.
- Fixing any hosting issues that may be restraining your growth.
Another vital factor, which is rightfully significant for Internet users is the site speed since most of the mobile devices are significantly slower than comparable computers when connected to the Internet. Mobile users are always more selective so any second wasted could be a make or mar for the business.
SITE SECURITY
Indeed, it will not add anything in terms of ranking, however, maintaining the security of your site is a good thing for your users. Opt for SSL encryption (you can tell you have this by the “s” in https:// and yes if you ever decide to change it with the custom Russian domain (.рф < |ai| >), your users’ data will be more secure.
Nevertheless, https is a ranking sign that might strengthen as time passes. It can be bought from your hosting provider usually as a hosting add-on or in a bundle with hosting.
A NOTE ON CMSS
In concluding with this article, it would be appropriate to say something about CMSs. As the number of such systems increases, most of the modern CMS, including WordPress which is gradually becoming increasingly popular, are supplied with in-built SEO options, some of which boast of managing to optimize your site autonomously or ‘automatically’, while others present these options in terms of user-friendly interfaces that, instead of requiring you to embed your titles and descriptions in code, offer you to type them in manually.
The majority of these tools are handy, they minimize the chances of making mistakes and enable the user to complete his or her work within a short span of time.
Still, do not assume anything. Quite often, one might sit and think, oh, my CMS took care of this and that for me and it is good to remember that is never the case. Get real users to complete these tasks and do not hesitate to inspect your website’s HTML and CSS code.
YOUR ULTIMATE ON PAGE SEO CHECKLIST
I think I told you enough; here is an “ultimate” checklist that helps you in your on-page SEO process which will be a kind of guide for you to check if you are optimizing it right (split into two, sitewide and page level).
Print it out & keep it handy as you work to improve your on-page SEO efforts & high-level SEO strategy:
On-page SEO checklist for the site
- Renew and verify your robots and add those as well. txt file to be uploaded to let the Search Engine Spiders index your site flawlessly.
- Look to see if any server issues can dissuade indexation.
- Use solely one abbreviation or considerably diminish the character number of all the URLs and have them arranged logically with a crumbs trail.
- It also needs to create both an HTML and an XML sitemap which must also be updated regularly.
- Make sure your content is both responsive, in terms of loading that very same content as soon as HTML grabs it, and cross-platform compatible.
- To feed search engines with structured information use microformatting. It may be used to make the site more navigable Internal links with descriptive anchor text.
- Implement external links with a clear and brief description of another site to increase the authority of the site.
- Make sure that all the images have an accurate description and their corresponding alt tags.
- This should be optimized on all the pages so that the opening time of the different pages should be as short as possible.
- Apply SSL to secure site content and the connection with the users.
On-Page SEO Check List of the Individual
- Keep the title tags of your web page fewer than 70 characters, specific, and contain a mention of a keyword.
- Meta descriptions should be shorter than 160 symbols, unique, appropriate to a page’s content, and include at least one keyword.
- Proper use headers for H1, H2, H3, and the like for all the articles that you post in your website’s blog.
- Each URL slug should be under 90 chars, with copy and no odd characters.
- A minimum of 100-300 words of unique and relevant content should be added to every page, using keywords characteristic of users’ queries
FREQUENTLY ASKED QUESTIONS (FAQS)
On page search engine optimization is more important than ever. Link building and other methods are waning in importance.
Yes, give our on-site service a test drive to see how we can optimize your individual pages and outrank your competitors.
We don’t guarantee rankings, but we do guarantee we can boost your on-site tuning via our extensive audit scores.
No. But, the more pages you have us tune, the greater discount you will receive and the higher rankings your site will achieve overall.
We use both SurferSEO and SEOToolLabs “Cora” to provide you with the page-by-page tuning your site needs to rise above competitors. A score of 90 or above typically indicates a proper “SEO tuning” for those pages.
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